During class this week I had the chance to begin thinking about my research and who I wanted to collect information from and different forms of doing so.
What do you know about the Target Audience?
Between the ages of 15 and 18, studying at GCSE or Alevel/BTech level getting ready to leave school and into independent living (university or moving out of parents home)
At a school where learning basic life skills is not mandatory or is not offered and family are unable to teach them either.
Living with Parents or career and relying on their knowledge.
Don’t know a lot about cooking, taxes, mortgages, sewing, how to fill out a job application or job interview skills.
What are your safe assumptions about the Target Audience?
Potentially male as schools tend to be sexist when it comes to subjects studied and stereotype them, however this is now always the case so the problem should be solved for everyone.
Unemployed. Tend to be at this age however if they have a job it won’t effect this as most likely won’t learn these skills in that environment
What do you need to find out about/from the Target Audience?
How they are effected by this problem personally to get a wide range of angles to work from.
If this is something they find a problem at their age or if its something you realise later on in life (after going into independent living).
what life skills are already taught at schools. (school curriculum compared to national curriculum)
Who are the Primary targets for Audience Research?
The target audience- 15-18 yr olds, if they think this is a problem
Parents, outside perspective. observers of students.
People who are new to independent living to get an idea of what they think needs changing in education and what they wish they had learn before leaving school.
Teachers
University student union well being adviser on common situations they see and how they feel these could be avoided at university level if schools taught them these instead.
PSHE teacher at a secondary school.
Create a simple research plan for each of the identified targets above. Use the following criteria when writing your plan for each target
Target audience (15-18yr olds)- surveys through social media. (email will be hard to get hold of and may not generate enough responses for this generation). Social media is a common place for teenagers so if i take the right approach should be accessible. quantitive research, one word answers and analysed in charts as an overview using google forms.
Questions-
How old are you?
What life skills did your school teach? (check boxes for a selection of life skills)
Do you wish your school taught more life skills?
Do you think you are ready for independent living?
What other Life skills (any not already mentioned in previous questions) do you wish you were taught?
Collect enough data to be able to see a pattern, a minimum of 10.
- Backup to this is young adults who are living independently (18-21) contact through social media and through
groups within the university.
Ask similar questions to 15-18 survey in past tense, this can get an idea of how with more experience opinions and
views may differ but also answer some questions that need a lot of input so get a more realistic idea of the problem.
What data and information do you need to understand about the Problem?
The national curriculum. The legal requirements around schools and what they have to teach in this area of education
Worldwide statistics of the matter