To give the audience an idea what Smart Skills would do and what it would offer I decided to create a motion graphic with a little story at the beginning to give a scenario where life skills would be useful and then end with what Smart Skills offers with pop up images.
I started this process by creating all the graphics in Adobe Illustrator, referring to my colour palette and keeping it all in the same style to create a consistent and strong brand for the project. After this I moved them all to Adobe After Effects and created quite a basic motion graphic that I wanted to represent the project. When I had done as much as possible to make the graphic as entertaining and visual as possible I added text and sound in Adobe Premier Pro.
A girl walks down a street on her way to work and is faced with situation that could be more pleasant if she were to have learnt life skills, for example, she misses her bus showing that learning time management is vital or she walks into work and gets fired showing a lack of job skills. After the scenario has been stated, it goes on to show skills that smart skills would teach at schools and a bit about the app allowing me to be more creative with the idea of making an application without making it.